About Me

I help to  uncover the root  of all people’s

emotions, expectations, and experiences
to build grounded ecosystems.

A pink lotus flower surrounded by large green leaves.

“There is the mud, and there is the lotus that grows out of the mud. We need the mud in order to make the lotus.” – Thich Nhat Hanh

Expertise

User Experience (UX) * Customer Experience (CX) * Service Design

Research

Identify current state product and service offerings with customers, clients, and colleagues to spot key opportunities.

Methodology

  • Analogous + Competitive Analysis

  • Heuristics Audit

  • Customer Journey Maps

  • Jobs to Be Done

  • Personas

  • Usability Tests

Tools

  • ChatGPT

  • Claude

  • Figjam

  • Notion

  • UserTesting

  • SiteGuru

Design

Create evidence-based future state experiences to meet the needs of customers, clients, and colleagues.

Methodology

  • Prototypes

  • Site Maps

  • Service Blueprints

  • User Flows

  • Wireframes

Tools

  • Figma

  • Figma Make

  • FlutterFlow

  • Lucid

  • Loveable

  • PoppyAI

  • Midjourney

My Process + Personality

two heads exchanging energy

Empathize

Discover, understand, and define the current state experience to identify challenges and needs by everyone involved.

Icon of a computer screen with a pie chart, pencil, ruler, and square in a minimal line art style.

Estimate

Ideate, co-create, and design solutions to address gaps and opportunities to help those we serve and to achieve business goals.

right or wrong on a computer

Evaluate

Deliver future state solutions to those who are impacted for review to gather feedback to deliver high quality deliverables.

Personality Profiles

DiSC: Conscientiousness + Steadiness (CS) Style

Meyer Briggs: Advocate guided by strong values to create positive change and foster meaningful connections (INFJ)

Strengths Finder: Analytical, Focus, Futuristic, Individualization, + Strategic

A black arrow

Fun Facts

  • Cat Mom

  • Morning Bird

  • Pineapple on Pizza

  • Sunset Chaser

  • Vision Boarder

Awards + Continued Learning

Awards

Gravie: Product + Engineering Newsletter Spotlight

Designed Gravie Pay to be compliant meanwhile helping 20,000+ members with financial flexibility. 

Rêve Consulting: Floaty Award x2

Lived company values of achievement, authenticity, collaboration, empathy, and ingenuity.

IoT Hack Day: Crowd Favorite

Developed Bloom Bot in 12 hours to automate plant care and was voted “Crowd Favorite”.

A small robot made from yellow and orange plastic and a recycled paper tube, with googly eyes, leaves on top, and pink wheels, in front of a sign that says "BLOOM BOT".
A small robot made from yellow and orange plastic and a recycled paper tube, with googly eyes, leaves on top, and pink wheels, in front of a sign that says "BLOOM BOT".

Audio/Books + podcasts:

Cover of a book titled "Designed with Care: Creating Trauma-Informed Content," with a geometric heart design and a list of authors, edited by Rachel Edwards that ngoctrinh.io is reading.
thefutur logo that ngoctrinh.io is reading
thefutur logo that ngoctrinh.io is reading

Current Courses

  • Udemy: OpenAI Agents SDK, CrewAI, LangGraph, AutoGen and MC

“Give a man a fish and you feed him for a day;
teach a man to fish and you feed him for a lifetime. ” 

— attributed by Lao Tzu